Miniard, Paul W.: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Li, Fuan, Miniard, Paul W.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 1.69 MB

english, 2006

2

Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

Miniard, Paul W., Mohammed, Shazad Mustapha, Barone, Michael J., Alvarez, Cecilia M.O.

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 249 KB

english, 2013

3

Reassessing retailers' usage of partially comparative pricing

Mustapha Mohammed, Shazad, Miniard, Paul W.

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 112 KB

english, 2013

4

A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over all Competitors

Miniard, Paul W., Barone, Michael J., Rose, Randall L., Manning, Kenneth C.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 207 KB

english, 2006

5

Understanding the Mental Representations Created by Comparative Advertising

Manning, Kenneth C., Miniard, Paul W., Barone, Michael J., Rose, Randall L.

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.21 MB

english, 2001

6

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Paul W. Miniard, Sunil Bhatla and Randall L. Rose

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 2.80 MB

english, 1990

7

Consumer Response to Retailers' Use of Partially Comparative Pricing

Michael J. Barone, Kenneth C. Manning and Paul W. Miniard

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 2.13 MB

english, 2004

8

An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures

Paul W. Miniard, Joel B. Cohen

Journal:

Journal of Experimental Social Psychology

Year:

1981

Language:

english

File:

PDF, 2.11 MB

english, 1981

9

The Misuse of Repeated Measures Analysis in Marketing Research

Stephen A. LaTour and Paul W. Miniard

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 531 KB

english, 1983

10

BRAND USAGE AND GENDER AS MODERATORS OF THE POTENTIAL DECEPTION ASSOCIATED WITH PARTIAL COMPARATIVE ADVERTISING

Barone, Michael J., Palan, Kay M., Miniard, Paul W.

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 412 KB

english, 2004

11

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

Barone, Michael J., Miniard, Paul W.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 155 KB

english, 2002

12

Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience

Paul W. Miniard, Sunil Bhatla and Deepak Sirdeshmukh

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 480 KB

english, 1992

13

On the Potential for Advertising to Facilitate Trust in the Advertised Brand

Fuan Li and Paul W. Miniard

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 1.79 MB

english, 2006

14

Consumer Response to Retailers’ Use of Partially Comparative Pricing

Barone, Michael J., Manning, Kenneth C., Miniard, Paul W.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 165 KB

english, 2004

15

Brand Usage and Gender as Moderators of the Potential Deception Associated with Partial Comparative Advertising

Michael J. Barone, Kay M. Palan and Paul W. Miniard

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 1.96 MB

english, 2004

16

When Persuasion Goes Undetected: The Case of Comparative Advertising

Randall L. Rose, Paul W. Miniard, Michael J. Barone, Kenneth C. Manning and Brian D. Till

Journal:

Journal of Marketing Research

Year:

1993

Language:

english

File:

PDF, 3.29 MB

english, 1993

17

A Further Assessment of Indirect Comparative Advertising Claims of Superiority over All Competitors

Paul W. Miniard, Michael J. Barone, Randall L. Rose and Kenneth C. Manning

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 1.82 MB

english, 2006

18

Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience

Paul W. Miniard, Sunil Bhatla, Deepak Sirdeshmukh

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 1.33 MB

english, 1992

19

The impact of consumer avatars in Internet retailing on self-congruity with brands

Aguirre-Rodriguez, Alexandra, Bóveda-Lambie, Adriana M., Miniard, Paul W.

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 277 KB

english, 2015

20

Peripheral Persuasion and Brand Choice

Paul W. Miniard, Deepak Sirdeshmukh and Daniel E. Innis

Journal:

Journal of Consumer Research

Year:

1992

Language:

english

File:

PDF, 436 KB

english, 1992

21

On the Need for Relative Measures When Assessing Comparative Advertising Effects

Miniard, Paul W., Rose, Randall L., Barone, Michael J., Manning, Kenneth C.

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 2.56 MB

english, 1993

22

The Influence of Positive Mood on Brand Extension Evaluations

Barone, Michael J., Miniard, Paul W., Romeo, Jean B.

Journal:

Journal of Consumer Research

Year:

2000

Language:

english

File:

PDF, 308 KB

english, 2000

23

A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

Paul W. Miniard, Carl Obermiller and Thomas J. Page, Jr.

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 1.35 MB

english, 1983

24

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Paul W. Miniard and Joel B. Cohen

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 661 KB

english, 1979

25

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord, Peter R. Dickson and H. Rao Unnava

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 5.34 MB

english, 1991

26

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements

Michael J. Barone and Paul W. Miniard

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 2.58 MB

english, 1999

27

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable versus Undesirable Brands

Michael J. Barone and Paul W. Miniard

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 454 KB

english, 2002

28

On the Need for Relative Measures When Assessing Comparative Advertising Effects

Paul W. Miniard, Randall L. Rose, Michael J. Barone and Kenneth C. Manning

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 3.31 MB

english, 1993

29

Understanding the Mental Representations Created by Comparative Advertising

Kenneth C. Manning, Paul W. Miniard, Michael J. Barone and Randall L. Rose

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.76 MB

english, 2001

30

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

Barone, Michael J., Miniard, Paul W.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 957 KB

english, 2002

31

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Miniard, Paul W., Bhatla, Sunil, Rose, Randall L.

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 1.69 MB

english, 1990

32

A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

Miniard, Paul W., Obermiller, Carl, Page, Thomas J.

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 1.03 MB

english, 1983

33

Consumer acceptance of brand extensions: Is parental fit preeminent?

Miniard, Paul W., Alvarez, Cecilia M.O., Mohammed, Shazad M.

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 333 KB

2020

34

The facilitating influence of consumer knowledge on the effectiveness of daily value reference information

Fuan Li, Paul W. Miniard, Michael J. Barone

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.06 MB

english, 2000

35

The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and Middlestadt

Paul W. Miniard, Michael J. Barone

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 889 KB

english, 1997

36

Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis

Paul W. Miniard, Randall L. Rose, Kenneth C. Manning, Michael J. Barone

Journal:

Journal of Business Research

Year:

1998

Language:

english

File:

PDF, 781 KB

english, 1998

37

Investigating the Recall Inhibition Effect: A Test of Practical Considerations

Paul W. Miniard, H. Rao Unnava and Sunil Bhatla

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 675 KB

english, 1991

38

The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and Middlestadt

Paul W. Miniard and Michael J. Barone

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 409 KB

english, 1997

39

How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness

Alvarez, Cecilia M.O., Miniard, Paul W., Jaccard, James

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 825 KB

english, 2017

40

What brand extensions need to fully benefit from their parental heritage

Miniard, Paul W., Jayanti, Rama K., Alvarez, Cecilia M. O., Dickson, Peter R.

Journal:

Journal of the Academy of Marketing Science

Year:

2018

Language:

english

File:

PDF, 1015 KB

english, 2018

41

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements

Barone, Michael J., Miniard, Paul W.

Journal:

Journal of Marketing Research

Year:

1999

File:

PDF, 2.23 MB

1999

42

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Miniard, Paul W., Cohen, Joel B.

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.13 MB

english, 1979

43

Isolating Attitudinal and Normative Influences in Behavioral Intentions Models

Miniard, Paul W., Cohen, Joel B.

Journal:

Journal of Marketing Research

Year:

1979

File:

PDF, 1.13 MB

1979

44

The Misuse of Repeated Measures Analysis in Marketing Research

Latour, Stephen A., Miniard, Paul W.

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 1.49 MB

english, 1983

45

The Misuse of Repeated Measures Analysis in Marketing Research

Latour, Stephen A., Miniard, Paul W.

Journal:

Journal of Marketing Research

Year:

1983

File:

PDF, 1.49 MB

1983

46

Investigating the recall inhibition effect: A test of practical considerations

Paul W. Miniard, H. Rao Unnava, Sunil Bhatla

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 522 KB

english, 1991

47

Nutrition and Health || Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information

Michael J. Barone, Randall L. Rose, Kenneth C. Manning and Paul W. Miniard

Journal:

Journal of Public Policy & Marketing

Year:

1996

Language:

english

File:

PDF, 1.59 MB

english, 1996

48

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Miniard, Paul W., Bhatla, Sunil, Lord, Kenneth R., Dickson, Peter R., Unnava, H. Rao

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 2.67 MB

english, 1991

49

Peripheral Persuasion and Brand Choice

Miniard, Paul W., Sirdeshmukh, Deepak, Innis, Daniel E.

Journal:

Journal of Consumer Research

Year:

1992

Language:

english

File:

PDF, 1.04 MB

english, 1992

50

Modeling Personal and Normative Influences on Behavior

Miniard, Paul W., Cohen, Joel B.

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 1.42 MB

english, 1983

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Z-Library Since 2009 support@z-lib.do

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски